Blue Cross of Northeastern Pennsylvania (BCNEPA) has introduced a new individual health plan, BlueCare Direct Simplicity, that makes choosing, and using, individual health insurance coverage easier.

BlueCare Direct Simplicity offers individual consumers a custom provider network and quality care from local doctors at affordable rates that start at less than $100 a month. Most benefits are deductible-free, and
maternity and multi-tiered drug coverage are included.

BlueCare Direct Simplicity builds on BCNEPA's strong provider network by offering members access to quality local providers without high out-of-pocket expenses.

BlueCare Direct Simplicity members will also find it easier to stay healthy. Preventive benefits, including some screenings, are covered
100 percent, and members have access to wellness resources such as health and wellness management programs, health coaches and online tools
through Blue Health Solutions.

Enrollment for BlueCare Direct Simplicity is currently underway, with coverage beginning January 1, 2013. To find out more, or to enroll, visit www.bcnepa.com and click on Shop and Apply, or call 1.888.345.2346.