The Northeast Regional Cancer Institute will host the 9th Annual C.A.S.U.A.L. (Colon cancer Awareness Saves Unlimited Adult Lives) Day on March 29 in memory of Helen Phillips, a courageous woman who fought a battle against colon cancer and died in the summer of 2002.

Colon and rectal cancers are one of the most frequently diagnosed cancers in areas of Northeastern Pennsylvania, with incidence rates about 18% higher than the United States average. By getting your organization or business involved in C.A.S.U.A.L. Day, you can potentially save the lives of friends, co-workers, and family by raising awareness of proper screening guidelines and preventative measures.

Individuals and businesses interested in participating in C.A.S.U.A.L. Day can do so by selecting someone to serve as a team captain. Team captains will be in charge of ordering and distributing this yearâ??s gold C.A.S.U.A.L. t-shirts for $15, and pins, for $5.

On March 29 dress C.A.S.U.A.L., as determined by your workplace or school, and spread the word about colorectal cancer prevention and screening.

All proceeds from C.A.S.U.A.L. Day support the ongoing efforts by the Cancer Institute to raise awareness about colorectal cancer risk factors and the importance of screening.

For more information or to register to be a C.A.S.U.A.L. Day Team Captain please call 1.800.424.6724 or visit our website at www.cancernepa.org.