The Northeast Pennsylvania Chapter of the American Advertising Federation recently awarded VIDAWORKS it’s Best in Show award for a second year,
The Northeast Pennsylvania Chapter of the American Advertising Federation recently awarded VIDAWORKS it’s Best in Show award for a second year,
The company won for an effective recruiting tool for its client PiP Dental Parnters of Issaquah, Washington.
The company said in a press release:
“An old German proverb says, ‘Don’t throw the baby out with the bathwater.’
“At VIDAWORKS this is always in the back of our minds, reminding us to be wary of the trap of running with something new and shiny just because it is new and shiny. It cannot be denied that innovations in delivering a message have revolutionized the world of branding and marketing, but the challenge is to incorporate these innovations into the tried-and-true components of our industry lest we ‘throw out the baby’ with a misguided “race to be modern” mentality.
“To have our printed – yes, I said ‘printed’ – piece we created for PiP win the AAF Northeast Pennsylvania 2022 Best of Show Advertising Award validates this approach in a most satisfying way.
“In short, we must be doing something right.”
In addition to Best of Show, the PiP brochure also received a Gold Award. Needless to say it was a good night for VIDAWORKS also winning Judges Choice for the Magazine Design, Scranton Preparatory School, PrepNews as well as Gold & Silver Awards in other competing categories.
Chris Vida, VIDAWORKS CEO and CCO, said company officials were “blown away” by this year’s Best of Show honor.
“It is immensely gratifying to be recognized by your peers, among your peers,” he said.
